1/6/2024 0 Comments Instaling Life Changer![]() “But the bigger problem starts when the marketers need to grasp-let alone grow–something as abstract as player loyalty.” Exploring the anatomy of loyalty Achieving this goal will require marketers to adopt a new mindset, he admits. Rewarded video isn’t new to the industry, but now is the time to “revitalize the discussion about smarter ways to harness the ad format to drive higher LTV,” Wright explains. The format is both effective and enjoyed by players, with the majority (71%) of players watching in-game video ads as their preferred way to “pay” for a mobile game, trumping in-app purchases and other monetization methods. A key component is rewarded video ads, a type of incentivized advertising that rewards players with perks-including virtual currency, in-app discounts, extra lives, or the chance to unlock new gaming levels-for watching a promotional video. “Companies must construct a new kind of loyalty system that will bring players back for a year.”įortunately, Wright adds, many of the building blocks needed for a loyalty-driven growth strategy exist. “It’s not about going for Day 7, 14 and 28 retention curves,” Wright explains. Finding innovative ways to drive player loyalty and increase lifetime value (LTV) are at the top of his agenda. ![]() John Wright, VP of Mobile Publishing KwaleeĪt Kwalee, the UK-based games publisher and developer with over 1 billion app installs, Wright drives the company-wide shift to a “more qualitative approach” to user acquisition and engagement. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |